The acb and NINGBO WEILBURG TIANSHAN INVESTMENT MANAGEMENT CO signed a collaboration agreement for the introduction and development of acb basketball in China.
The agreement, which includes the transfer of the rights of audiovisual exploitation of the Liga Endesa, the Copa del Rey and tthe Supercopa Endesa in China, lays the foundations for the development of academic projects and plans for the training of players, and opens the door to friendly games and more joint actions in the short and medium term. The collaboration aims to promote cultural exchange between Spain and China around sport, contribute to the development of basketball in China, and build the positioning of the acb in the Asian market, all through the joint implementation of certain actions, agreements, collaborative activities and events.
Read the full press release here.