Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets.

Under the deals, brokered through the Content Arena platform, Serie A and its associated competitions will be broadcast by pay-television broadcaster Sportklub in Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, Serbia and Slovakia.

Fellow pay-television broadcaster Nova Sports has become a rights-holder in Greece and Cyprus, while free-to-air broadcaster Nova will provide coverage in Bulgaria. In Kosovo, pay-television broadcaster K-Sport will offer Serie A content.

In September, SN1 Trading, the consultancy and media rights agency, announced it would use the Content Arena platform to distribute its recently acquired international rights to Lega Basket events. Sascha Kojic is the founder of SN1 Trading and co-founder of Content Arena.

The rights amount to a total of 380 games per season and are available for the 2020-21 and 2021-22 seasons. International betting rights are not included within SN1’s offering.

SN1 was earlier awarded the Italian basketball international rights following an invitation to tender process run by Lega Basket. The Lega Basket international rights were previously held by media group Discovery.

Erik Lorenz, chief executive and co-founder of Content Arena, said: “We are very happy to see this boost in coverage for LBA Serie A, one of the top domestic basketball leagues in Europe.

“It shows the growing interest in this high-class competition as LBA Serie A has been performing very well in all Balkan territories. It also shows how our solutions can support all industry players… for sellers to increase their distribution, and for buyers to discover new content, both in an easy and efficient way.”

Source: sportbusiness.com