From that date until June 20, 2021, the PRO A will be renamed as the Jeep® ELITE championship.
The Jeep® ELITE will be displayed on all traditional media (court stickers, LEDs, club backdrops ...) while a communication plan will also be set up to support the launch. On the digital side, Jeep® and the LNB will combine their means to create a virtuous circle to reinforce the exposure of the Jeep® ELITE competition.
The Jeep® brand will also benefit from increased visibility during the Jeep® ÉLITE games as the official match ball will be sponsored by the brand. Many other media and public relations will also be put in place to animate the network.
Jeep® will also be an official partner of the LNB's major events: the All Star Game, the Leaders Cup and the LNB Finals where the brand will benefit from a strong presence on both clubs' courts at this intense moment of the season. Jeep® ELITE.
Finally, Jeep® will benefit from a media plan on the Altice group's media through the presence around live games and magazines broadcasts on both RMC and SFR SPORT.
Alain Béral, President of the LNB: "Signing a title sponsor is an important decision in the life of a professional League. In order to associate the name of a brand with the name of a top championship, we have sought all values ??shared with this future partner. We had identified the automotive market as a buoyant market. We conducted a consultation on the automotive market nearly 18 months ago, many contacts were initiated with an ambitious marketing program tailored to the sector, and it is becoming a reality with this beautiful partnership. Jeep is rooted in American culture as is basketball, but it's above all the passion, elegance and power that bind our universes. The first meetings with Jeep® were immediately marked by this sharing of values ??and it is natural that this partnership was built to lead to the "namer" with this announcement"
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