The French League LNB announced it has signed an agreement with TCL so that the company becomes League partner until the end of this season. Made through Sport & Co, this partnership is part of TCL's desire to get involved in the world of basketball and increase its visibility. For example, TCL recently entered into a partnership with FIBA ??for Qualifiers and the 2019 World Basketball Cup to be held in China next September.

The association of TCL with basketball quickly became natural and is today concretely translated by this partnership for the next months which will take effect from March 1st on the 21st day of Jeep® ÉLITE championship.

For its part, the LNB is fully in the values ??advocated by TCL and therefore decided to entrust the builder naming its MVP trophy. So, starting this weekend, TCL will sponsor the best player of each day of Jeep® ÉLITE as well as the MVP of the Jeep® ELITE Finals.

Played on the LNB's social networks, this device will lead to a specific protocol on the Jeep® ELITE Finals and will be reinforced by the brand's visibility on the grounds and around the Jeep® ÉLITE clubs during televised games aired on TV.

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